• It’s a new year, JANUARY 19TH, want to become reflective for 7 minutes? As the CEO, President, or Business Owner…

    The Atlanta Journal-Constitution asked 11 experts to grade Coca-Cola Chairman and CEO Doug Daft on several different topics using a 4.0 scale (A=4.0, F=0.0). The following worksheet was adapted from that article and includes their questions and a few others. (By the way, the overall grade for Daft was C+ … )

    How would you grade yourself? How would others grade you?

    Leadership

    4.0

    3.5

    3.0

    2.5

    2.0

    1.5

    1.0

    0.0

    Has the CEO set a clear strategic direction for the company? Has the CEO communicated the direction effectively with company’s various constituencies, including employees, customers, suppliers and shareholders? Has the company responded positively to the direction set by CEO (as measured by results)?

    Management

    4.0

    3.5

    3.0

    2.5

    2.0

    1.5

    1.0

    0.0

    Has the CEO assembled a strong management team to implement the strategy? Has the CEO held direct reports accountable for performance? Has the CEO established an effective succession plan for top management?

    Financial Performance

    4.0

    3.5

    3.0

    2.5

    2.0

    1.5

    1.0

    0.0

    How has the company performed under this CEO when it comes to hitting financial targets, improving profitability and controlling costs? Does the CEO set realistic, aggressive financial goals for the company? Does the CEO understand, measure and monitor overall financial performance?

    Marketing

    4.0

    3.5

    3.0

    2.5

    2.0

    1.5

    1.0

    0.0

    Does the company have a strong sales and marketing plan and team in place? Have sales results met goals and expectations? Has sales training taken place, and has it been effective? Have sales and marketing responded effectively to changing economic conditions?

    Operational Performance

    4.0

    3.5

    3.0

    2.5

    2.0

    1.5

    1.0

    0.0

    How has the company performed under the CEO when it comes to improving operational effectiveness, improving on-time performance, and increasing operational efficiencies? Has the CEO developed a culture of continuous improvement?

    Innovation

    4.0

    3.5

    3.0

    2.5

    2.0

    1.5

    1.0

    0.0

    Does the CEO foster a customer-focused approach to innovation? Has the company introduced enough new products or services to address the changing needs of customers? Is the company considered “innovative” within their industry?

    SO NOW WHERE SHOULD YOU BE SPENDING YOUR TIME AND ENERGY?

  • If you feel you are on the cone of a rocket, overwhelmed or just want to be around or in a peer-to-peer mastermind group with other successful business owners, let’s have that NEW YEAR cup of coffee. You have the next 11 days in January to look around the corner and determine what are your personal goals for you and your enterprise. Blessings, 

Ed Stillman, Austin Texas Exective Coach and Vistage Group Chair (This article in part was taken from the Vistage Worldwide Member Library)

 

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